Are you tracking your website traffic?

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As a company, you should have more than one strategy to get more traffic to your website. You could use an automated website traffic generator. You could buy website traffic. You may invest in organic search engine optimization, pay per click advertisements and social media marketing to accomplish the preset objectives. While all these strategies will have varied impacts, you would need to invest in one more process. You should start tracking your website traffic.

It sounds obvious that you should be tracking your website traffic. Just as a store would record the footfall and assess the time guests spend at their establishments, a company or a webmaster would also quantify the number of visits in a day and perhaps also the time every visitor had spent on the site. These are just the basics, or the tip of the iceberg. There is far more to tracking than just knowing the footfall or impressions.
Here are a few tools that you should use after you get traffic to your website.
• Google has a plethora of tools at your service. You can use Google Analytics to assess the performance of your website. Google Analytics is a free tool so you don’t have to worry about budget constraints. Get your website indexed and add the script of Google Analytics to your website. This will get you started. For starters, you would get to know the IP address of the visitor, the exact time, the time spent on the website, location of the user, the pages accessed by the user and you would also get a brief but factual history of the user having visited your website in the past or not. This simple detailed timeline of activity will help you to understand your audience. Google Analytics will help you to decipher which pages are faring better and which ones need some rework. You would also be able to segregate direct visitors, redirected visitors and any type of referrals that are working in your favor. From back links to link wheels that you may not even remember any more, Google Analytics will offer you a crystal ball to gaze at and find everything that is relevant.
• Alexa is globally accepted as the undisputed leader among ranking tools. The primary function of Alexa is to tell you the rank of your website. It wouldn’t necessarily help you to get traffic to your website. Also, the first time you check your website rank on Alexa, it may be quite disappointing. Alexa factors in all indexed websites and thus it is quite possible you would find a rank in thousands, tens of thousands and perhaps in millions if your website is new. What would be helpful for you is the plethora of additional information you get. Once you have added the tracking code to your website, you will get to know your local rank, which is more important than the global rank. You would get to know more about traffic generated from links, page views and bounce rates. You can even split your visitors according to gender, demography and location with the help of Alexa. That can certainly enhance your targeting strategies.
Google Analytics and Alexa are the undisputed champions in this category of tools. You do have other options such as Clicky, Nltechno and Quantcast. There are many other free and paid software or tools. You can also have an in-house tool developed by your website designer or webmaster. No matter which tool you use to track and assess your website traffic, it is imperative that you do and have factual information. Speculative figures or estimates are futile while tracking website traffic.

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