Free Advertising Strategies for Online Entrepreneurs

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Advertising costs have the capacity to take a big chunk out of business budgets. However, there are ways for entrepreneurs to spend less on promoting their businesses. There are a lot of free advertising strategies out there and they are designed to spread the word about the value of companies, without necessitating a cash outlay by businesspeople who want to promote.

It’s smart to discover all of these free advertising methods and then to use each one to best advantage.

While you will need to invest time and energy into using free advertising strategies, you won’t have to spend actual money.

The more drive and determination you have, the better your chances of making these free advertising channels pay off…

Free Advertising Channels to Consider

Blogging – Blogs are free to set up and use and they allow entrepreneurs to communicate with prospective and existing customers.

Since a blog is the perfect way to showcase knowledge, without  being overtly promotional, we definitely recommend starting a blog which is focused on your niche of business.

Blogs may be posted and then promoted across an array of social media platforms. They are great ways to spark meaningful engagement with others.

After all, blogs allow for a deeper level of communication than social media posts do, simply because they contain more words. It’s possible to showcase your knowledge of your niche via a blog, in a way that is so unique and resonant. You’ll be using your voice with a mind to pushing your company. Of course,  both promotional channels (blogs and social media) have their place and work so well together, too!)…

To make your blogs stand out, write great intros. Some entrepreneurs don’t bother putting a lot of effort into their introductions and they often lose readers as a result. Tease the reader by promising information that is useful and/or entertaining. Crafting a cliffhanger is one great way to “tease” the reader into checking out the next section of the blog, rather than losing his or her interest.

Also, add pictures, keywords, links and other extras in order to give each promotional blog more interest. It’s generally best not to push products too openly.

Instead, tell stories about how products and services that you provide make lives better. You don’t need to name brands and so on. Instead, use links to general product names and then let the reader click in order to find what you are selling…

This type of subtlety pays off and it’s a great way to position yourself as an expert in your field, without annoying hard-sell…

Social Media Profiles – Social media profiles are good for a lot more than pushing new blog posts. When you set up business profiles at the world’s premier social media platforms, you’ll be primed to expand your reach in no time flat. Yes, it’s a lot of work maintaining an array of social media profiles. However, there aren’t too many companies that don’t make this kind of effort, because the smartest entrepreneurs realize that social media is enormously helpful.

So, you should establish profiles on Facebook, Twitter, Pinterest, LinkedIn, Instagram, et cetera. Posting on each profile a couple of times per day and then responding to any comments, likes, shares or retweets will help you to build a large network of prospective customers.

It’s possible to pay someone to take care of your social media posts for you. While most entrepreneurs prefer to maintain control of their social media accounts, in order to ensure that the company’s voice comes through in every post and interaction, others see the value of training someone to mimic that voice and take care of things. If you’re already wearing a lot of hats, this strategy may work for you.

A blog and multiple social media accounts will be great ways to advertise, without the expense. All that you’ll need is an Internet connection and a bit of skill and savvy.

 

 

 

 

 

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