Monday, September 21, 2015

Discover the Secrets of Promotional Blogging

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Promotional blogging is all about selling goods and/or services without being too overt. It’s a way to influence blog visitors and then convert them into to paying customers.

While effective promotional blogging requires a high degree of finesse, it’s actually an art that anyone can master.

Once you’ve discovered the secrets of promotional blogging, you’ll be ready to get more value from every blog that you publish.

Here are some trusted tips which will help you to drive more traffic to your website…and to make more money online.

Features of Effective Promotional Blogs

If you want to write blog posts with serious impact, you should consider focusing on intros. Intros set the tone for blogs…they help visitors to decide whether or not to continue reading a blog…or whether they should bounce out of your website. For this reason, taking more care with intros will be well worth the effort.

To get the most impact from intros, try to build a little curiosity and suspense into the first three paragraphs. “Tease” the reader by letting him or her know that you’re going to reveal something which is entertaining and/or informative! You should be trying to pique the reader’s interest! Many entrepreneurs who blog in order to promote their online (or offline, for that matter) businesses err by writing “throwaway” intros which turn off readers instead of drawing them in. Being aware of this and making a point of writing better intros will be a great way to start out strong every time that you publish a blog!

At the end of each intro, add a “cliffhanger” to the last sentence. This final teaser should ensure that readers stick around and enjoy the rest of each blog post.

Structure Text Correctly

Next, consider the body of your blog post. It’s often wise to break up content in order to avoid overwhelming the reader with dense paragraphs. For example, using bullet points in the middle of a paragraph will help you to summarize key points and it will make your information easier to digest.

Another idea is to write up a few subtitles per post, which divide up some sentences and give readers a visual break and a chance to digest things as they go along…

As you can see, it’s not just about what you write, but how you present it to the reader.

First, you tempt the reader with an intro. Then, you offer the promised information in a way that is palatable to them.

Adding images will also help you to get more impact from each post. So, make a point of finding great images which are copyright-free, unless you can afford to pay for photos. You can always take your own in order to bypass copyright images.

Focus on Factual and Interesting Content

It’s important to educate and entertain. You’re going to want your readers to view you as a expert in your niche. So, share your knowledge by writing blog posts which showcase your expertise. Find a tone that is your authentic voice – this will be the voice of your company.

Now that you know the basics, you’ll be ready to tweak your blog posts in order to make them shine. Making just a few small changes can make a big difference, so we do encourage you to test out our tips today. The key to unlocking blogging success is effort, pure and simple. Also, try to publish a couple of blogs per week. Each blog should have a word count of about five hundred words.

Also, post links to your goods and services within your content and use keywords in order to boost the SEO value of every post.

 

 

 

 

 

 

 

 

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