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If you’re interested in expanding your Web marketing reach, you probably already know that social media works wonders. However, you may be using Facebook and/or Twitter and neglecting another platform which offers impressive Web marketing benefits to entrepreneurs. The photo-sharing social media platform known as Pinterest is well worth learning about and well worth using. To help you get a handle on Pinterest, we’ve created a practical guide for entrepreneurs.
Once you’ve discovered the advantages of this social media platform, you may just be tempted to add it to your own Web marketing campaign…
What is Pinterest, Anyway?
Pinterest is free to use and anyone may access this platform after a simple and fast registration process. When you choose Pinterest, you’ll be able to upload photographs, save them, sort them and then manage all of your pictorial content. It’s also possible to upload videos. Your content will be posted on a web page known as a pinboard. Pinterest is a customized media platform and members or visitors may look at their own pinboards, as well as other people’s, while they use the website. The platform’s main page displays interesting content, so it’s easy to find what is hot and happening.
How to Promote with Pinterest
It’s simple to promote with Pinterest and doing so will allow you to make important new connections. Just add content which relates to the goods and services that you sell. To be on the safe side, read the Terms of Service before you post – this will help you to avoid any spamlike promotional efforts. Many entrepreneurs create pinboards which focus on a narrow niche – the same niche that they are selling to. For example, if you sell jewelry that you make yourself via Etsy and/or your own website, creating a pinboard about jewelry will be a great idea. You don’t have to crowd your pinboard with your own jewelry photographs. Mix your own stuff with vintage designs or other interesting pictures which relate to your topic. Don’t post competitor’s photographs – otherwise, anything goes.
The next step is letting people know that you’re on Pinterest! You may do this by following and commenting on other people’s pinboards – then, they may check out your own pinboard. As well, you may utilize other social media profiles in order to let people know about your Pinterest account. For example, post a link to your Pinterest profile on Facebook and Twitter. You may also promote your new profile on LinkedIn, Tumblr and other online interfaces.
To create a snowball effect, ask your friends and family to share your promotional posts on their own social media accounts. Also, check to see which of your existing connections are using Pinterest and then connect with them at the Pinterest platform.
Keep Content Fresh and Interesting
Content is king online – this means that you’ll need to keep updating your pinboard and that you should carefully consider what you post. Spend a little time trying to make your pinboard shine – after all, it has to be appealing enough that people will want to keep tabs on it. When you’re setting up your Pinterest profile, add a link to your official website. This will help interested parties to learn more about you once they’ve checked out your Pinterest page.
Pinterest and the other big photo-sharing social media platform – Instagram – are extremely popular these days. A lot of people are interested in viewing image-centric content online. In fact, Web design is increasingly image-centric these days. Entrepreneurs recognize that people want to see a lot of photographs and this is changing the way that online businesspeople promote. Pinterest’s popularity is a reflection of this trend.
Now that you know more about Pinterest, why not create an account today?
Web Marketing Tips – Get the Inside Scoop on Pinterest appeared first on Instavisits.
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