How to Make Money with Social Media

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Social media is free to use and it’s made some people a lot of money. Most people waylay fame on social media into endorsements – even the very famous celebrities of reality TV and Hollywood have been known to take payments for endorsing products on Twitter and other social media platforms. Other people use acclaim and popularity on social media in order to build their personal brands (or brands of companies that they own or invest in). Still others create products once they become well-known on social media, in order to leverage their newfound popularity.

So, there are different ways to make money with social media. However, it all begins with growing a following…

How to Grow a Following

Growing a following on social media is all about adding value to people’s lives via your social media posts, links and photographs. You will need to give the public something that they want! Those who are very attractive may market themselves based on their superficial qualities. In our sometimes-shallow world, this can pay off. Other may use their brains in order to deliver value and attract new followers. Brainy types are witty and/or informative and people want to read or hear what they have to say.

To create some contrast, let’s think about Kim Kardashian, who has definitely used her beauty and sex appeal in order to create a following on social media…and in order to access fame and fortune in general. Kim knows that people want to look at her so she provides the public with a steady stream of “selfies” and other photographic content. She waylays her social media following into lucrative endorsements and also uses it in order to boost the visibility of her reality TV show and her other projects. By doing so, she’s created a powerful personal brand.

Another social media scion is entrepreneur Elon Musk, whose genius allowed him to create, and then sell, Paypal at a very young age. He went on to launch Tesla Motors, which produces ultra-modern electric vehicles. He also runs SpaceX, which produces space rockets. Elon is one of the great minds of the age and people follow him on social media in order to marvel at his achievements. With him, it’s about brains – not beauty or glamour. He brings something else to the table.

The lesson here is that you need to figure out what you have to bring to the table. What is unique and special about you? Is it your knowledge of indie music, your crafting acumen, your face and/or body…your scientific knowledge? You can be an expert in anything on social media. It’s important to evaluate your strengths and to determine what you want from social media. Once you’ve figured out how to position yourself, by utilizing your strengths and moving towards a goal, it will be easier to get results.

First, choose a primary platform, such as Facebook, Twitter or Instagram. You may have accounts at all of these – however, it’s often best to focus on growing a following at just one platform. This popularity will spill over to your other profiles.

Then, start posting regularly. You should try to post at least twice per day as this is the best way to feed your followers information and/or entertainment. People want fresh content and you’ll need to give it to them daily.

Do your best to make every post count. Content is king on the Internet. If you persevere, you should find that your number of followers increases.

Social media popularity can be a powerful way to market a business. If you’re an entrepreneur, you have even more reason to grow a following. However, you may wish to post from the perspective of your company, rather than posting as yourself. To do this, create a Facebook business page and a Twitter business page. If you have photos to share, create business-related profiles at Instagram and Pinterest.

 

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