Learn How to Launch a Product Online

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If you’re an ambitious online entrepreneur and you want to launch a new product effectively, you’ll find that there are many Web marketing techniques to try. However, since there are so many, you may feel a bit overwhelmed. To help you cut through the confusion, we’ll detail a few failsafe product marketing tactics. Our quick guide to launching a new product online is designed to empower you by helping you to achieve your goals.

Create an Online Headquarters

In order to promote a new product, you’ll need a home base on the World Wide Web. This will typically be a virtual store front. Once you’ve set up your virtual store front, all of your other Web marketing initiatives should direct people to your website, where they may then buy the product that you are launching.

If you’re selling at other online retailers, you may promote these retailers as well, via social media and other means. However, you should always have a website which is focused on your new product.

A company website needs certain features in order to appeal to visitors. For example, its design should be mobile-friendly, which means that it should display perfectly on an array of mobile electronic toys. A good Web designer – and there are plenty of these specialists around – will be able to optimize your new website design for mobile devices.

In addition, you should ensure that your website features lots of crisp, high-quality images of your product. People love pictures – in fact, a lot of Web marketing these days is very “image-centric”, which means that photos are showcased. So, go for large, beautiful photographs of your product and put them right on your home page. These pictures will focus the minds of visitors on what you sell.

You’ll need the right online shopping interface, too. Talk to your Web designer about how to install a shopping cart systems which works flawlessly. People should be able to register at your website while they buy and they should be able to check out within just a few minutes.

There is plenty of information out there (and elsewhere on this blog!) which will help you to create a truly modern and appealing website. A great Web design expert will also be able to offer useful guidance.

Utilize Promotional Videos via YouTube

YouTube is such a popular online video-sharing website and, for this reason, promoting via YouTube is a very smart way to launch a product. No matter what you’re selling (it could be service, too!), you’ll find that making a promotional video gives you plenty of marketing leverage.

Use your video to show off the product! Think about infomercials that you’ve seen which swayed you to buy or to consider buying. Then, try to mimic that style in your own video. For example, you may want to show the product in action and then talk directly to the camera about the key features and benefits of the product.

If you don’t want to be on video, get a friend to do it or hire an actor to do it. Pay attention to backgrounds, camera angles and so forth. If your product launch budget allows for it, consider hiring a local video production company to take the video for you. Even one promotional video will go a long way. Once it is posted to YouTube, you’ll be able to link to it via all of your social media accounts. Encourage friends and family to share your video on their own social media accounts.

Run a Social Media Contest

One last tip is to launch by giving away one or a few products. A contest may be organized via Rafflecopter and you may run it via your website and/or social media accounts. When you choose Rafflecopter in order to organize your contest, you’ll find that its interface promotes a lot of engagement from those who enter your contest. For example, someone who wants to enter will need to use his or her social media account in order to do so. This will create a ripple effect which gives you new product tons of exposure. As well, contests create tons of goodwill, so they are wonderful ways to build a brand.

Hopefully, these tips will help you to create a launch campaign which really delivers! So, why not start today?

 

 

 

 

 

 

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