Don’t Just Buy Website Traffic, Buy Real Targeted Traffic!

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If you are into the digital marketing space or you have to promote your website, then you will come across the option of buying website traffic. You may have heard of the now infamous bulk purchases of likes and shares on social networking sites like Facebook. Even now, you can buy Twitter followers, get re-tweets and even have people comment on your posts.

 

Many companies buy website traffic to get that initial fillip for their online marketing strategies. But you shouldn’t just buy website traffic. You should buy real targeted traffic. The difference is obvious and there will be financial impacts as well but the eventual consequence will be far more desirable when you buy real targeted traffic.
Shortcomings of buying generic website traffic!
When you buy website traffic, it is generic. There are random people accounting for the hits or impressions on your website. There are some black hat practices that would artificially increase the website traffic recorded by various analytical tools. You can get such traffic and they will have a certain impact. However, the impact will be relatively short lived and it will actually do nothing to the immediate bottom line of your company.
When you buy generic website traffic, there is no prospect of sales. You are just increasing the count of traffic and impressions. This will have a partial impact on your search engine optimization campaign and thus website ranking. This will have no impact on immediate sales. Only when you manage to generate some real traffic that is of relevance or amongst your target audience would you have the possibility of closing deals, generating leads or just increasing your exposure.
Why buy real targeted traffic?
Buy real targeted traffic to have an actual impact. Unlike black hat practices or bots making impressions, you don’t have random hits on your website when you buy real targeted traffic. You get to define the market. You can choose the gender, age, region or area, even professions and other financial factors to define your target audience. The provider of such purchased traffic has got sales funnels in place that will narrow down the entire database to those who fit your selected criteria. It is this target audience you would be able to reach out to.
Every hit you get when you buy real targeted traffic is by a person who is not employed by a company to generate hits but on the lookout of the kind of products and services you are offering. Such browsers may have expressed interest to know about the products or services you sell, they may have signed up for promotions, they may be in research mode or may have been redirected from one affiliate site to another. Social networks and social media are also among the pools that companies use to generate paid traffic.

 

Convenience, Time & Efficacy
There are three reasons why you should think of buying real targeted traffic. The triad of convenience, time and efficacy trumps everything else. When you have a new website, you don’t have a noteworthy rank, you certainly don’t have much traffic and your influence on social media or the virtual space is limited. As you buy real targeted traffic, you get to make your presence felt, the search engines make note of you and allot you better rankings as you generate more traffic and you get to sign up leads and close sales. You can circumvent the entire time of six months or more than a year that organic search engine optimization demands. You can have effective results and the whole process is utterly convenient.

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5 Reasons Why You Should Buy Website Traffic

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There are very few websites in the world that generate millions of hits every day. Most websites have to do with a few hundred. When you have a new website, it is unlikely that it would generate enough traction. Unless you have a successful brand, a viral marketing campaign or any product that will capture the fancy of millions, you have to invest time, effort, money and a great deal of strategizing to get noticed. From search engine optimization to social media influence, everything takes time. Fortunately, there are ways to overcome the obvious challenges. In here, we shall talk about one of the most effective strategies in online marketing.

 

You should buy website traffic. For those who are wondering if this is a great idea, it indeed is. There are very few ways that would offer you assured traffic. If you buy website traffic, you are essentially getting a guaranteed audience.

 

 

Now, let us talk about the factual reasons why you should buy website traffic.
• You need a head start. A new website may take ages to generate enough traffic. When you buy a thousand hits per day or perhaps ten thousand every week, you are giving your website the foundation it needs to launch. Once your website becomes popular and people know what you do, you would get organic traffic. Till then, you need to employ various strategies to get traffic to your website.
• Buying website traffic doesn’t imply that you keep paying for an audience. It is just the fillip to other online marketing strategies.Your website must be optimized to rank high on search engine results. But there is an unfortunate reality. No matter how great your optimization is or how effectively you market your website, it will take some time before organic search engine optimization offers any results. There is a reason why even the biggest brands in the world invest in pay per click and search engine optimization simultaneously. That will allow them the exposure they need, organically and inorganically. When you buy website traffic, you are essentially giving your organic search engine optimization the necessary boost. Search engines like Google would not only consider the keyword optimization and indexing of your website but also the traffic it generates. When you buy thousands of hits over a period of time, search engines will notice that your website is getting the attention needed for it to rank the site higher. While organic search engine optimization will take months to show results and definitive increase in rankings, when you combine it with buying website traffic, you are speeding up the process phenomenally.

 

• Traffic will always influence every aspect of website analytics. The metrics are quintessential for various search engines and even for your audience. You need the data to work in your favor. Sadly, when you have a new or an unknown website, you have no data to showcase. You cannot stake any claims and your audience will be in virtual ignorance of your existence. Buy website traffic and change that reality, almost immediately.
• Today, you can not only buy website traffic but you can buy targeted website traffic. You would be able to target the gender, age, profession, demographics and region that you wish to reach out to. It is basically futile to have random people access your website. You need people who matter, who are within the ambit of your target audience.
• Finally, when you buy website traffic, you get to showcase that on social media. You get to establish a degree of influence on all social media sites and present stats that would impress your audience.

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Witnessing a crash in your website traffic? Try these mantras!

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Website traffic is rarely steady or predictable. Even the likes of Amazon and eBay witness substantial fluctuations. The only sites that have steady traffic are the newspaper websites or e-papers and search engines like Google.

If your website traffic has suffered a crash, then you need to take some corrective steps to plug the loopholes. There is obviously more than one thing that has gone wrong. In here, we shall explore the various issues that can affect your website traffic and you would discover some mantras to fix the problems.
The first checkpoint is the type of website you have. Ecommerce stores or any website that has an online store will obviously witness fluctuating traffics based on sales or discounts on offer. Standard websites will seldom witness any spike or crash unless there is some viral content or controversies encompassing the brand. You need to find the trigger of the crash. Although you would start with assessing the contents, they aren’t the reasons for the crash. In most cases, websites suffer a crash in ranking on search engine result pages which causes a dip in traffic. In some cases, there is a security risk or the website has been flagged as inappropriate. Wrong indexing and other issues pertaining to keyword optimization, changes in algorithms of search engines as well as what people are saying about your website on forums, blogs or social media will have an impact.
The trick is to identify what has gone wrong and accordingly you must employ certain mantras to fix the issue. That is the only way to get traffic to your website. Else, you can consider buying website traffic to counter the problem.
• Mantra 1: Check the website rank on Alexa, assess the data furnished by Google Analytics and you should be able to figure out what has gone wrong. Your global or local rank may have suffered. The keywords you have been targeting may not be the ones that customers are using any more. It is possible that some websites have overtaken you in the search engine optimization space without any fault of yours. Studying Google Analytics and Alexa data would help you.
• Mantra 2: Look for any changes that may have been initiated by search engines or on the classifieds, portals and social media sites where you have a presence. Any changes are bound to impact your website positioning, the links and all your contents. The bots or crawlers work in accordance with algorithmic changes and you may not always be in the loop of latest updates.
• Mantra 3: Look for security issues. One of the most common reasons for a crash in website traffic is a website being red flagged. Your website may be infected by malware, spyware, adware or just virus. It may be flagged by antivirus or firewalls installed in the computers of users. Even search engines will flag such websites and make them inaccessible. Your website may even be taken off the indexed lists.
• Mantra 4: Buy website traffic. At times, the problem with website traffic crashes is as simple as less people searching for you or less people interested in your brand. There are many things you can do but as your popularity or outreach dips, your rank will suffer. You need to generate interest and one way of doing that is buying targeted traffic. When more people will visit your website, your ranking will get improved. That will show in your positioning on search engine result pages. You would also be able to garner some attention on social media and incite discussions, which is always desirable.

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Are you tracking your website traffic?

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As a company, you should have more than one strategy to get more traffic to your website. You could use an automated website traffic generator. You could buy website traffic. You may invest in organic search engine optimization, pay per click advertisements and social media marketing to accomplish the preset objectives. While all these strategies will have varied impacts, you would need to invest in one more process. You should start tracking your website traffic.

It sounds obvious that you should be tracking your website traffic. Just as a store would record the footfall and assess the time guests spend at their establishments, a company or a webmaster would also quantify the number of visits in a day and perhaps also the time every visitor had spent on the site. These are just the basics, or the tip of the iceberg. There is far more to tracking than just knowing the footfall or impressions.
Here are a few tools that you should use after you get traffic to your website.
• Google has a plethora of tools at your service. You can use Google Analytics to assess the performance of your website. Google Analytics is a free tool so you don’t have to worry about budget constraints. Get your website indexed and add the script of Google Analytics to your website. This will get you started. For starters, you would get to know the IP address of the visitor, the exact time, the time spent on the website, location of the user, the pages accessed by the user and you would also get a brief but factual history of the user having visited your website in the past or not. This simple detailed timeline of activity will help you to understand your audience. Google Analytics will help you to decipher which pages are faring better and which ones need some rework. You would also be able to segregate direct visitors, redirected visitors and any type of referrals that are working in your favor. From back links to link wheels that you may not even remember any more, Google Analytics will offer you a crystal ball to gaze at and find everything that is relevant.
• Alexa is globally accepted as the undisputed leader among ranking tools. The primary function of Alexa is to tell you the rank of your website. It wouldn’t necessarily help you to get traffic to your website. Also, the first time you check your website rank on Alexa, it may be quite disappointing. Alexa factors in all indexed websites and thus it is quite possible you would find a rank in thousands, tens of thousands and perhaps in millions if your website is new. What would be helpful for you is the plethora of additional information you get. Once you have added the tracking code to your website, you will get to know your local rank, which is more important than the global rank. You would get to know more about traffic generated from links, page views and bounce rates. You can even split your visitors according to gender, demography and location with the help of Alexa. That can certainly enhance your targeting strategies.
Google Analytics and Alexa are the undisputed champions in this category of tools. You do have other options such as Clicky, Nltechno and Quantcast. There are many other free and paid software or tools. You can also have an in-house tool developed by your website designer or webmaster. No matter which tool you use to track and assess your website traffic, it is imperative that you do and have factual information. Speculative figures or estimates are futile while tracking website traffic.

Are you tracking your website traffic? appeared first on Instavisits.

Using Instagram to get Traffic to your Website

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Instagram has become the world’s largest and most popular image sharing app. If predictions of experts are to go by, then Instagram may generate more ad sales than Google and Twitter by 2017. That should tell you how effective the social media site is to get traffic to your website.
Like all other social media sites, Instagram has its pros and cons. Not everyone would get the same returns on their investments and you may even have a completely ineffective campaign. Whether or not your advertising or social media marketing campaigns on Instagram have the desired impact will depend on many factors. We shall focus on a few of them here.

• Always establish your presence and provide enough information using a few snippets. Instagram profiles can have a brief bio and you can even use a website link. You can provide a few phrases that best describe your products, services and company or brand values. It could also be a personal profile linked to the website of your company. Regardless of that, you must be very crisp in mentioning what you do or what the profile is for. Social media users like following profiles that are relevant for them. You cannot instill relevance unless you are lucid with your messaging upfront.

 

• All major newspapers, from The New York Times to Wall Street Journal, use Instagram to draw traffic by using a link and an image accompanying a brief message. The brief message or textual post could be an edited headline or title of the article. It could be a phrase or a line offering a sneak peek of the content that the audience would get to read or explore when they click on the link. The image could itself be the redirecting link or you may have the image enlarged upon a click and only a click on the link would redirect the Instagram user. While this is a standard strategy, where you need to be effective is the list of contents that your follower or clicker gets exposed to on the landing page. Forbes uses a strategy where you don’t just get the content laid out on the landing page. Instead, the truncated links take you to a list of articles which you can pick and choose. Of course, you can get use the heading or the title as a reference to get to the actual article you wanted to read in the first place. Not offering the exact webpage in truncated or back links is not ideal. But not having a stream of associated or even disassociated contents is not wise either.

 

• A call to action is always imperative. It may sound too obvious to mention that a link has to be clicked, an image has to be hovered upon for a zoomed view or what an Instagram user must do to enter a contest or sign up for a goodie. Despite it being obvious, you must issue a call to action. Just a word or a phrase, a line or an image would do the trick. People need to be reminded of what they are supposed to do even when they know it. Chances are the users wouldn’t always know what your company expects of them during a campaign. A lucid call to action will always get more traffic to your website.

There are certain misconceptions about Instagram. Many companies focus solely on images. Many think the site is not good enough for textual contents. Both perceptions are wrong. A fine combination of images and textual content would always be more effective than either verbose or visual content.

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The Case for Customer Service | Facts and Figures

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Rarely if ever do companies look to customer service as a way to achieve their yearly sales growth. Often, the budget and the focus is given to departments such as sales or marketing. It makes sense though, for years, we have been indoctrinated to believe that sales and sales support (marketing) is the only way to generate increased revenue. But in what I’d like to call the Starbucks age, companies cannot simply depend on aggressive sales and marketing campaigns regardless of how in demand their products are. These days consumers expect good quality product, good sales service and exemplary AFTER SALES service. To get our point across, let’s look at the figures.

Michael Maoz, Vice President at Marketing Research giant, Gartner, Inc., says that while marketing beefs up the number of prospects, and sales closes the deal it is still the over-all impression a customer has with a company that separates one business from another. Suffice to say, in order for a business to stand out from the fray, it must invest effort and resources into making sure that the customers feel taken care of and thought about.

For example, according to a survey by American Express in 2011, 59% of Americans will transfer to your competition if they feel that your competition provides better customer service. According to McKinsey and Company, a multinational management consulting firm, 70% of a client’s buying experience relies heavily on how well they are treated regardless of whether they bought online or in-store. What’s more, according to Lee Resources, 91% of unhappy customers will refuse to work with a company again after a bad customer service experience. Doesn’t matter if you have the best prices or the best quality product, if a client has a negative experience with your company and the issue remains unresolved, the client is not very likely to come back.

Financially, it really pays to establish great relationships with your customers. In a 2008 report from Forrester Research Inc. the company found that a large retailer can expect as much as an $184 million increase in revenue from improved service quality alone. According to the White House, loyal customers are worth up to 10 times their original purchase. And how pray tell do you tap into the business of loyal customers? Three words—excellent customer service.

Aside from a gradual increase in value from repeated purchase, it is far easier to sell to a loyal customer than to new ones. A salesman has a 12.5% chance of closing a sale with a walk-in client while, the same salesman regardless of his sales skill will have at least a 65% chance of closing a sale with a repeat client.

It is not only loyal clients who appreciate being treated well by the businesses they patronize. Zendesk.com reports that 24% of customers will continue to patronize a vendor 2 years after a good customer service experience. However, 39% will continue to avoid a vendor 2 years after a bad customer service experience. Let me ask you, what kind of customer service are you giving to walk-in clients?

Take a look at this data and more on the infographic below:

Finally, this is the clincher. These numbers will without a doubt prove that customer service directly affects sales. Fifty two percent of clients reported that good customer service led them to purchase from a vendor. Meanwhile, 55% said they switched to a different company after a bad customer service experience and 48% of these customers told others in their circle to avoid the vendor.

Now you tell me, how does customer service NOT affect every aspect of  your business?

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Music Today | Facts and Figures of Music in the Digital Age

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How people experience music today has drastically changed over the last couple of decades. This generation has seen music go from cassette tapes, to CDs, to MP3 players, digital ownership and now digital streaming. Not only that has changed, because of today’s technology, how music is made has changed drastically. While the musical geniuses of yester years only had their instruments to play with, nowadays we can even record animal sounds and incorporate them to music. We’re recording whales nowadays for Pete’s sake!

Below are some trivia about where music currently is today.

How do People Listen to Music?

For the first time ever in 2014 the music industry derived the same revenue from digital channels and physical format sales. Music sales used to be largely about how many records, as in physical records, artists could sell. Now, the digital age has made it possible to not only buy albums online but to choose which songs you’d like to purchase.

• 46% revenues from digital channels
• 46% from physical format sales
• 6% performance rights
• 2% synchronization revenues

Where do People Listen to Music?

I still remember a time in my childhood where the only way I could listen to music was through the radio or through cassette tapes I purchased with my weekly allowance (shout out to the Backstreet Boys!). Not only do today’s digital natives no longer recognize cassette tapes, they now live in a world where music can be enjoyed in so many different ways. The digitalization of music has released music from its physical confines. Never before have you been able to take music anywhere you want and change media the way we do today. Here is where people listen to music today:

• 7% at home
• 3% in the car
• 20% at work
• 3% in the car
• 9% in the gym
• 1% all the time

And HOW?

• Through the radio – 22.9%
• On iTunes – 5.7%
• Using CDs – 5.7%
• Via online downloads – 65.7%

What Genres are People Listening To?

According to a Nielsen study, rock ruled the air waves in 2014. This comes as no surprise as rock is one of the consistent performers when it comes to genre popularity. Rock, as you may or may not know, is one of the older genres. It first emerged in the 1940s as a sort of lovechild of the blues and country music. It became a full-fledged genre in the 1950s and became the most popular type of music of that decade especially in the US and in the UK.

• Rock – 29%
• Other – 24%
• R&B and Hip-hop – 17%
• Pop – 15%
• Country – 11%
• Dance/EDM – 3%

Take a look at this data and more on the infographic below:

 

As you can see, streaming has become the most popular way of consuming music among the current generation. Online streaming has exploded in the last couple of years, but why has it become so popular?

About 75% of people who listen to music say that they also listen to music online here are some of the reasons why: 83% stream music because it’s affordable. Never has music been cheaper. From $0.55 per minute in 1977 (vinyl) music can now cost up to approximately $0/minute via grooveshark. 82% stream music because of how accessible and easy to use it is and 73% report that they prefer streaming songs online because of the wealth of songs available online.

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